Scandi by way of Shoreditch.

8.31.2014

Ganni Pop-Up - Redchurch St. Shoreditch

A Sunday well spent brings a week of content.

It also brings a month of barely get-bys and "we'll have to organise something for after (next) payday" - but at least you'll be looking somewhat Scandi-lously well dressed.

Don't worry. There hasn't been any holes burnt through anyone's pocket just yet.

| Shop Ganni |

Stellar Heights.


| Stella McCartney - Britt Shoe |

Leading a life unencumbered sure has its plus points. 

Stepping out in what McCartney's calling her reconditioned salute to the androgynous and all without the 'I'm not going out with you looking like that' is... heaven.

Glossed-leather, wedged-carved wood and a rubber sole fit for some seasonal practicality - now all I've got to do is don a knitted two piece et voilà!
A walking, talking Stella ad right in the centre of London. 

Let's see if the same applies to other city gals during that event they're calling LFW...

Warning: Contains Explicit Nudity.

8.30.2014

Girls Do Not Dress For Boys.
i-D Magazine Pre-Fall 2014 by Daniel Jackson & Alastair McKimm

Strictly top-shelf material.

Little boys - stick to your lads' mags.

Minimalist Exposé.

8.28.2014


Daria Werbowy by Mikael Jansson & Karl Templer for Interview Magazine Sept 2014

"I wonder when the day will come when we finally become okay with it, with the human form."

Sometimes less truly is more.

| Read the entire interview with Daria Werbowy & Mikael Jansson in September's issue of Interview Magazine | 

The Style High Club - Ruby.

By appointment only - rock and roll child Ruby Fryman shares the success behind her style-prowess and what it really means to throw a full moon party.


Well I suppose my 'break' came when I moved to London three years ago.
Down there I had the pleasure of working alongside Sir Tom Baker, who not is only is a very good friend of mine but also a very talented menswear designer. 
He owns a shop and studio in Soho on D'Arblay Street and from there he designs bespoke rock and roll themed suits, suits that combine the traditions of Savile Row tailoring and a sort of punk rock glamour and elegance - he's probably one of the most creative and talented people I've ever met.

In fact I feel like I owe a lot to Tom. He taught me so much and showed me so much of the city too.. he gave me my passion for menswear styling and of course, a love for the perfect suit. 

Back up North... I've worked as a stylist for Topman, using Tom's teachings obviously, but now I work as part of Topshop Personal Shopping. I think what I love most about styling is making someone feel great. Meeting someone who is able to look in the mirror and love what they see because of a little bit of your help is such a satisfying feeling.

Before Topman and Topshop though I worked at Jeffrey West, who might only be a small company but they design fabulously outrageous rock star boots and shoes! And don't get me wrong, I do love Manchester but moving back to London wouldn't be a complete write off!


Yes - I have modelled in the past but, for me, it's never been a real job or even something I'd consider pursuing. I think I'd rather dress models than be one...

The trends I'm most excited about this year? Hmmm well, number one - shearling, like we've seen in Isabel Marant's collection and two - fringing, namely from Valentino's designs. There's quite a strong boho-theme running through AW14 collections which I'm also really excited about - I'm kind of into what I'd describe as the 'boho-cowgirl' look

If I'm honest I think my all time favourite designer is Vivienne Westwood and not necessarily because of the clothes but about the statement she makes. Her story is an incredible one and I really admire her feisty nature political activism and her ability to always be the coolest no matter who the flavour of the month is - regardless of age! I think she gives designers a good name.


Oh well, I don't know if I have an idol as such but I do have people who I admire for different reasons. I love Alison Mosshart's style and artistic talent, Erin Wasson's overall image and jewellery designer Pamela Love's creative aesthetic (the new collection is AMAZING). David Bowie and Lemmy from Motörhead for their style and attitude and the anthropologist Maurice Bloch.

I like to wear classic pieces, mainly in black and white. Then again I like to throw in the odd bit of a rock and roll and mix it together in a sort of relaxed bohemian cocktail. Ha! I think that sums it up?!


I guess you could say so.
I try to follow the pagan concept that life comes from nature and we should practice an equal and reciprocal relationship with the Earth. Really, I believe in the power of the Mother Earth and follow the Moon cycle - every Full Moon is a celebration!
Personally, this gives me a sense of life and grounds me maybe when I'm getting carried away with small stresses or say, when a top I want isn't in stock in my size! I do think it's important to remind yourself of just how huge the universe and it's powers are and work with it to attain a peace of mind and happiness.

I have just finished studying Anthropology - which has nothing at all do with styling but it is something I'm very passionate about! I love learning about the world and humanity. I think it's so important that we understand where we came from and what we all do, however alien it might seem. 
The best quote I ever heard to describe the anthropological discipline was that "the purpose of anthropology is to make the exotic familiar and the familiar exotic"

That's easy. Hang out in the garden.

| Book an appointment with Ruby at Topshop Manchester Arndale - 0844 243 5544|

| Follow Ruby on Instagram @rubysophiamoon |

| Images via Cara Peeney, Nicole Harrison & Dan Cook |

Happy Feet.

8.27.2014

| Slingback Mules - Topshop |

Just adding another update to an already expanding impractical winter wardrobe.

I hate to break it to you Bro but it looks like I was right - it is a fashion show.

Watch me walk the social runway in these...

Cape Abilities.

8.20.2014

 Clockwise From Centre | Burberry Prorsum || Topshop || Burberry || Mulberry || Stella McCartney |

Nothing says 'As snug as bug in a credit-denting rug' quite like a Burberry Prorsum cape; an adult-sized security blanket with optional monogramming? Christopher Bailey - the man melting into our childhood memories of absolute content since 2014.
Cutting straight to the 'however' - whilst my bank account permits luxuriating in its cashmere and colour-blocked coating strictly during store opening hours; at present a more cost-effective alternative will just about do.

Boasting rich autumnal colour tones and shaping up silhouettes with ingenious layering; not only is the cape the key piece for perfectly executing trans-seasonal dressing, but also provides us Brit gals with some stylishly utilitarian leverage over the unpredictable weather. 

And so as the high-street begin to roll out a plethora of it's very own caped crusaders; once I've found the 'one', I'll be balancing out the layers with a streamlined look of roll-neck and skinny fitted trouser - thigh-skimming booties wouldn't go a miss too.

But for the moment, here's to (enduring) enjoying what's left of the British Summer...

Copenhagen Fashion Week - Ganni.

8.10.2014

Ganni SS15 CPHFW

You hear that? 





It's the sound of a broken record.


Whilst geographically my physical self has been floating somewhere between North and East London, it would appear that my mind has been otherwise preoccupied around parts of the Danish capital - surprised?
Granted that during the just-concluded Copenhagen Fashion Week; levels of what I'm now calling 'Scandi-mania' may have reached concerning heights.

Now please, let's not start suggesting NA (Nordics Anonymous) group referrals just yet.

Oozing Scandinavian cool from just about every known orifice; the city and its showcasing ultra-chic, ultra-simple labels - including Designers Remix, Acne, Guldknappen and Malene Birger, got ready and put on an a week of understated yet undeniably alluring shows of sartorial finery.

However taking centre stage, or should that be centre court; home-grown Ganni treated bloggers, press and just about everyone in the industry with a questionable taste to a display of exotic minimalism and well-deserving wardrobe staples - all set on a rooftop tennis court. 30 - love, love, love to Ditte Reffstrup for that light bulb moment.

 The theme - an underrated aesthetic of pure whites, coordinates and Sports luxe. Throw in a few bold prints, tousle those tresses and team with a pair of Stans et voilà - contemporary silhouettes and suggestive shapes that are now the epitome of the modern day woman.   

With such an accessible collection of modern elegance and pieces that are relevant but will also see you through season to season - thank heavens the UK has some top-notch Ganni stockists

Although flights to the next CPHFW do look very tempting....  especially when a certain airline are about to make jetting very easy come February - ready Bridget?

| Images c/o Copenhagen Fashion Week |